Glowcap needed more than a logo — they needed a brand system that worked across touchpoints. Their early visuals felt too clinical, lacking warmth and shelf appeal.
We introduced a soft, earthy color palette, paired with a custom wordmark and playful iconography. Packaging was restructured for clarity and premium feel. The site experience mirrored the in-store delight.
Glowcap saw a lift in both online sales and retail placement. The new brand now communicates both trust and style.
It’s more than design — they gave our brand a heartbeat.
